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Prepare for resistance

Some agencies will push back regardless of how well you make the case. Most objections follow predictable patterns, and the good news is that each has an answer.

Table outlining common objections to a unified digital ecosystem, what those objections really mean, and suggested responses. Examples include concerns about losing autonomy, failed past consolidations, lack of authority or budget, complex requirements, and leadership resistance, alongside messaging that emphasizes shared platforms without centralized control, voluntary adoption, demonstrated success, long-term cost savings, flexibility, and stakeholder alignment.

Case Study: The state of Iowa succeeded in part by launching simpler sites first. That discipline of proving the platform before expanding it provided the credibility that attracted more complex agencies on board over time.

Learn more about how Iowa modernized its digital ecosystem.