Create momentum, not just buy-in.

These are the moves that create momentum where mandates can't.

Start with allies, not skeptics.

Find agencies that are frustrated with their current platform and ready for change. Their success will inspire others to join.

Start small, not high-profile

It's best to launch low-profile sites first to prove the platform. High-profile sites have the most scrutiny and dependencies.

Lead with what agencies care about

Don’t sell governance. Show agencies how simplified publishing, fewer vendors, built-in accessibility, and ready-to-use components will benefit them.

Let momentum build

When one agency succeeds, the others will notice. Amplify those wins, and make adoption the easy, obvious next step.

Getting agencies to move in the same direction requires a sequence, not just a pitch.