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Building a case for ROI

The strongest ROI argument isn’t about what you want to create. It’s about making the cost of the current state visible.

What to quantify today:

Average annual cost of active CMS vendor contracts
Cost of time spent on accessibility remediation
Number of accessibility complaints (last 24 months)
Cost of responding to and remediating complaints
Security incident response costs
Lag time when updating content changes and adding new features
Time and cost of manual workarounds
Cost of managing multiple vendors

Section titled “Cost Savings” with four highlighted benefits of a unified digital ecosystem: Vendor consolidation through fewer platforms and contracts, Staff efficiency by reducing reactive work, Lower remediation costs through automated issue scanning, and Faster crisis response with quicker communications turnaround.

A unified ecosystem is an ongoing, multi-year investment. Set expectations early and align the budget conversation accordingly.

Case Study: The state of Georgia’s GovHub is a shared publishing platform that gives agencies the flexibility to manage and own their sites while ensuring accessibility, security, and consistent experiences for all residents.

Learn more about Georgia's journey from 100+ ungoverned sites to a unified ecosystem.