This happens when you throw in everything, including the kitchen sink. Marketing needs infinitely flexible landing pages. Check. Each product team needs different designs for their promos. Check. Editors want rigid workflows and permissions, so nothing gets by without their approval. Check. The CEO wants the logo bigger and to spin when someone hovers over it. Check.

When you give everyone everything they want, sometimes you end up with a Frankenstein monster of a website that becomes too complicated. Were these really problems that needed solving? And if so, were these really the solutions for those problems?

Takeaway: Dive deep into every request to arrive at the true need. Often, what people think they need is not what they actually need.