Chapter 01

Introduction

You’ve spent time and money structuring and organizing your content. Everything now has its place, is connected, and your content is ready to assemble and display wherever your audience is. And having reusable, sortable, consistent, and findable content that’s easier to maintain excites your organization.

But something is wrong. Your content teams start complaining, and the new features everyone looked forward to are slow to release. And what’s worse, the content pipeline is slow, despite adding new editors. What happened? You may have overstructured your content.