Chapter 11

Start identifying and addressing challenges early

As you may have noticed, many of the solutions presented above are a whole lot easier to implement early rather than late. They aren’t impossible to roll out on a current website, but you have to overcome entrenched technology, interests, and habits.

If you are going through a re-platforming or a website upgrade, start thinking about these challenges as soon as possible. Strategy and design expertise can offer valuable insights before you start pouring the concrete. In addition, developers can help you determine feasibility within your budget to help you prioritize the proper technological tools.

Get a good map of the landscape before starting your journey. It’s beneficial to run a lot of exercises to help uncover potential problems and to make sure every voice is heard, all before a single line of code has been written.